Last edited by Gardalkree
Tuesday, October 6, 2020 | History

3 edition of Advertising management. found in the catalog.

Advertising management.

David A. Aaker

Advertising management.

by David A. Aaker

  • 96 Want to read
  • 6 Currently reading

Published by Prentice Hall International in Englewood Cliffs, N.J, London .
Written in English

    Subjects:
  • Advertising -- Management.

  • Edition Notes

    Previous ed.: 1987.

    ContributionsBatra, Rajeev., Myers, John G. 1933-
    The Physical Object
    Paginationxiii,593 :
    Number of Pages593
    ID Numbers
    Open LibraryOL18203551M
    ISBN 100130091502

    The mission says it all: 'A book on marketing management tailored to the Indian classrooms'. In my two decades as a marketing professor, many a time I have encountered blank looks when foreign examples are presented in the class. Alien concepts and alien environment drove down the interest in the subject.   Marketing Management 15th Edition by Kotler and Keller (Global Edition) pdf business and management book. The download size of this book is – MB. The book provides obvious information as definitions to make the reader feel more complex.

    Strategic Marketing is aimed as an introduction to Strategic Marketing Management for students on Marketing and Business strategy courses. It covers the origins of modern marketing, relates contemporary and classic theory to Marketing in both academic and practical terms, providing a solid foundation for the understanding of Marketing. Philip Kotler (born 27 May ) is an American marketing author, consultant, and professor; the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University (). He gave the definition of marketing is the author of over 80 books, including Marketing Management, Principles of Marketing, Kotler on Marketing.

      Marketing Management Cases by William M. Weilbacher, , Macmillan edition, in English.   Marketing Management Cases by William M. Weilbacher, , Macmillan, Collier Macmillan edition, in English - 4th ed.


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